Southwest Airlines: Heart VR

SUMMARY
I lead the design execution and technical development of a photorealistic VR experience for the press launch of Southwest Airlines’ new "Heart" cabin interior. In a high-stakes media environment, I led the technical execution of an immersive digital walkthrough to allow press and stakeholders to experience the future of airline comfort before the physical aircraft took flight. My focus was on achieving a level of visual fidelity that honored the brand's heritage while showcasing its innovative evolution.

THE IMPACT
The VR experience served as the centerpiece of the "Heart" launch, providing a scalable way for Southwest to showcase its new interior to the press. By delivering a flawless, high-fidelity experience, we eliminated the logistical barriers of a physical aircraft tour.

ROLES
Design Execution Lead, VR Technical Lead